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The suburban Detroit band Bump prides itself in never being pinned down by a label or a genre.
But with its upcoming release, Bump is trying for something the band hasn’t had in its seven-year history: commercial success.
The single “Out of Reach” will officially be released in a few weeks, but the video has already sneaked its way onto several Web sites — including a sequence showing all three members repeatedly in a city landscape, even though there never appears to be an edit cut on the video.
“We finally got a really good video made for this single. It’s very cool, very well-made,” said Bump’s lead singer, who is identified only by the name Yorg. “It’s a definite hit, but it’s very different. It’s not your normal run-of-the-mill radio song, but it is a radio song in every aspect.”
Bump, which has played the Quad-Cities several times in the past few years, including as an opening act for The Samples, returns Friday with a gig at Bent River Brewing Company in Moline.
The ballad “Out of Reach” is off one of the three albums the band has nearly completed and has in a holding pattern until early 2009.
Bump’s music has evolved constantly, Yorg said in a telephone interview from Boulder, Colo.
He says the band’s influences run the gamut from death metal to classical to new age.
“If you listen to our music, we take parts of all the great genres and try to make our own thing with it,” he said.
The band’s first three albums have shown that variety, he said, and have even differed greatly among themselves.
“It’s always been about progressing. The sound evolved from kind of a funky Motown sound with a little bit of jazz influence into this pop-progressive sound,” he said. “Now it’s an indie sound, and the next album is a prog (progressive rock) album.”
Yorg looks at bands such as Flaming Lips, Yes and Radiohead for examples of complete makeovers from one release to the next.
“They always reinvent themselves and take chances. They don’t always do the same thing over and over again,” he said.
If Bump does make more of a pop record, he said, the band members do so unapologetically.
“We enjoy the commercial stuff when it’s really well done,” Yorg said. “Seventy to 75 percent of commercial stuff is produced well, but produced for a certain purpose — and that’s not the purpose of art.”
David Burke can be contacted at (563) 383-2400 or dburke@qctimes.com. Comment on this story at qctimes.com.
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